Scholl
Your feet deserve better
Our brief was to develop a visual design language for Scholl footcare and footwear that could be rolled out globally, based on the proposition that ‘your feet deserve better’.
The aim was to build on the trusted status of Scholl’s footcare expertise, and move them into beauty territory to make footcare a part of women’s regular beauty regime. Thus, the design language is modern and spacious in style, allowing the focus to fall on rich editorial content and creating a site that is “like Vogue, but for your feet.”
